Associates and Executives of Kuper Sotheby’s International Realty (KSIR) released a series of short films, which profile agents through micro-branding, focusing on the story of each individual in order to tell the story of the greater company. Known for industry innovation, KSIR engaged Chicago-based branding house Evoker, Inc. to produce the films. The second wave of films for top agents have now been released to the public and are making the rounds on social media.
“Our firm is comprised of some of the most exceptional professionals in the real estate business. These films provide unprecedented insight into what makes them both unique and valuable,” said J Kuper, Owner and Principal Broker of KSIR. “Buying or selling a home is an intensely personal process, not just a business transaction. We want to give potential clients a way to get to know our agents on a deeper level,” he continued.
These micro-movies will turn the traditional agent bio video on its head. As Evoker, Inc. puts it, they’re films, not just videos — and that’s a huge differentiator. These polished films strip away the corporate umbrella and mass-produced structure of a bio video and allow the agent to simply tell their personal story. No two are ever the same.
“Something beautiful shines through for every individual’s personality,” says Evoker, Inc. Founder Kameron Jackson. “This is a platform to get to know the agents themselves, not just the company. It puts the decision-making process into the buyer or seller’s hands and allows them to decide who they think is a good fit.”
With videos shown to increase consumer understanding of a product or service by 85 percent, Kuper Sotheby’s International Realty has been at the forefront in their industry by integrating video technology into their marketing plan for listings, so it was a natural fit to bring the concept to the associate. According to Diode Digital, video promotion is 600 percent more effective than print and direct mail combined and 60 percent of site visitors will first watch a video before reading any text.
See the videos here.